Netflix initially started as a DVD rental service and grew, but it soon encountered a crisis with video streaming technology. Nevertheless, it wasn’t feasible to abruptly abandon the existing business and transition to a digital distribution model, highlighting the significant conflict involved! Video streaming technology is not a complementary service to DVD rental; rather, it serves as an alternative. When expanding or improving a business, it’s crucial to clearly understand the defining attributes of the target product or service. Burgers and french fries complement each other, while burgers and chicken sandwiches are substitutes. - Joseph’s “just my thoughts”
When desire intersects with imagination, a product emerges. A product driven solely by desire tends to be unappealing and struggles to capture market interest. Conversely, one built solely on imagination may fall short in practicality and fail to deliver full satisfaction. Desire fuels imagination, while imagination brings us closer to fulfillment. Integrating design into this process constitutes product planning, which brings the product to fruition. - Joseph’s “just my thoughts”