To be in debt is to draw the future into the present and consume it. Thus, living in debt leads to an empty future. The future becomes bright only by filling that void. However, some individuals sell time to people by pulling the future into the present. Starbucks Korea does this. The company requires customers to pay in advance for coffee they have not yet purchased through the membership program. Korean customers pay for coffee today, trusting that Starbucks will serve it in the future. Without this trust, no customer would pay in advance. Therefore, credit holds significant importance in economic principles and serves as the foundation on which the economy operates. After understanding the attribution and essence of the counter-presentations (the object of transaction and consideration) linked to debt, the wealthy utilize debt to their advantage. Starbucks Korea becomes a debtor to customers who pay for coffee in advance; however, even though it must provide coffee in the future, th...
In this era, the credibility of the messenger is more important than the content of the marketing message. This means that who said what and who delivered the message are more influential and important. Therefore, rather than merely trying to convey something, it is necessary to establish who the messenger is and to build trust with the public. Thus, defining identity comes first, followed by the sincerity to constantly inform others. Then, people may believe anything, even if it’s a lie, but you must not tell lies. Who we are, what we do, and why we do this, no matter how small, must be communicated with faithfulness and persistence. Don’t try to convince the public; you have to build relationships in order to establish trust with people. The most important factor in forming a relationship is my identity. - Joseph’s “just my thoughts”