“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
This world is designed to obscure the distinction between cause and effect. Accurately identifying the issue is crucial for escaping a crisis or solving a problem. The first step in addressing a problem is to differentiate between cause and effect. After that comes the verification of the identification. - Joseph’s “just my thoughts”