Advertising is a unique service business. When limited to the Internet, platform operators gather users and allow them to access the platform for free in exchange for viewing advertisements. In reality, users are not accessing the platform for free; instead, the advertiser pays for it. In other words, users do not fulfill any obligations regarding platform use, while the advertiser assumes those obligations and gains profit by notifying and exposing themselves to the user. The platform operator fulfills its obligation by providing the advertising medium to the advertiser, but does not guarantee the advertisement’s success and is not accountable for the outcomes of the business. Advertising represents one of the few unique transaction structures in the world that satisfies the utility of each party without necessarily attributing benefits to the counterparty meant to receive them. Such an unusual transaction structure has been rare throughout human history. Although the advertising indu...
In addition to the humanities, the natural sciences are very helpful in business and management. While the humanities provide human-centered insights, the natural sciences offer as neutral a view of the world as possible. Without the perspective of the world, we can't know the world. Biology gives us an understanding of how organizations and ecosystems work. Physics provides us with a comprehension of the nature of space, the nature of time, and the dynamics of relationships. Knowledge expands the world as we know it. - Joseph’s “just my thoughts”