“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
In addition to the humanities, the natural sciences are very helpful in business and management. While the humanities provide human-centered insights, the natural sciences offer as neutral a view of the world as possible. Without the perspective of the world, we can't know the world. Biology gives us an understanding of how organizations and ecosystems work. Physics provides us with a comprehension of the nature of space, the nature of time, and the dynamics of relationships. Knowledge expands the world as we know it. - Joseph’s “just my thoughts”