Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Nature has dominated over human beings, and we belong to the cosmos. As the meaning of this fact is so broad, we often forget this relationship between nature and human beings. The movement of the earth around the sun has created a HORIZONTAL CIVILIZATION BELT on this planet. This phenomenon gave us geographical advantages in a certain zone and made the economic difference of vertical continental by agricultural weather. Geographically where I belong gives us crucial effectiveness. Look carefully at your environment such as natural location, and weather in your life planning. - Joseph’s “just my thoughts”