Advertising is a unique service business. When limited to the Internet, platform operators gather users and allow them to access the platform for free in exchange for viewing advertisements. In reality, users are not accessing the platform for free; instead, the advertiser pays for it. In other words, users do not fulfill any obligations regarding platform use, while the advertiser assumes those obligations and gains profit by notifying and exposing themselves to the user. The platform operator fulfills its obligation by providing the advertising medium to the advertiser, but does not guarantee the advertisement’s success and is not accountable for the outcomes of the business. Advertising represents one of the few unique transaction structures in the world that satisfies the utility of each party without necessarily attributing benefits to the counterparty meant to receive them. Such an unusual transaction structure has been rare throughout human history. Although the advertising indu...
Nature has dominated over human beings, and we belong to the cosmos. As the meaning of this fact is so broad, we often forget this relationship between nature and human beings. The movement of the earth around the sun has created a HORIZONTAL CIVILIZATION BELT on this planet. This phenomenon gave us geographical advantages in a certain zone and made the economic difference of vertical continental by agricultural weather. Geographically where I belong gives us crucial effectiveness. Look carefully at your environment such as natural location, and weather in your life planning. - Joseph’s “just my thoughts”