Free Effect. A new ice cream company in India has set up free ice cream vending machines on the streets to promote its brand. Result? People lined up at a very long distance in front of the vending machine. It was raining then, and the people in line went to a convenience store to buy umbrellas, then lined up again. Umbrellas cost much more than ice cream. However, people kept lining up. Cheap and free are two completely different concepts. When the price is low, sales increase slightly, but when it is free, an extraordinary dimension of the problem arises. It’s a privilege, so consumers are willing to pay a higher price to get something for free. Free is not a matter of reason; it is a matter of emotion. - Joseph’s “just my thoughts”
Nature has dominated over human beings, and we belong to the cosmos. As the meaning of this fact is so broad, we often forget this relationship between nature and human beings. The movement of the earth around the sun has created a HORIZONTAL CIVILIZATION BELT on this planet. This phenomenon gave us geographical advantages in a certain zone and made the economic difference of vertical continental by agricultural weather. Geographically where I belong gives us crucial effectiveness. Look carefully at your environment such as natural location, and weather in your life planning. - Joseph’s “just my thoughts”