The market exists in our minds. Spatial and physical markets are exactly aligned with our brain’s perceptions. If you think small, the market remains small, and if you think big, the market expands. To broaden people’s perceptions, my thoughts must first be large and powerful. When my thoughts collide with those of others, perceptions shift, and markets fluctuate in sync with these new perceptions. That’s why we want to use media to send our messages to the public. It’s also why I need to examine my thoughts carefully before developing markets and understanding them. If I think small, the market also shrinks. Think big and powerful. - Joseph’s “just my thoughts”
On the highway, I saw a warning saying “Half of the death accidents were not wearing seat belts”. This means, “Even if you wear a seat belt, half die.” “Safety” is emphasized by saying “50% reduction in mortality when wearing seat belts”. In the former, 'probability' was noted, and in the latter, the effect of 'reduction' was emphasized. - Joseph’s “just my thoughts”