Free Effect. A new ice cream company in India has set up free ice cream vending machines on the streets to promote its brand. Result? People lined up at a very long distance in front of the vending machine. It was raining then, and the people in line went to a convenience store to buy umbrellas, then lined up again. Umbrellas cost much more than ice cream. However, people kept lining up. Cheap and free are two completely different concepts. When the price is low, sales increase slightly, but when it is free, an extraordinary dimension of the problem arises. It’s a privilege, so consumers are willing to pay a higher price to get something for free. Free is not a matter of reason; it is a matter of emotion. - Joseph’s “just my thoughts”
Antibiotics are agents that eliminate bacteria. Since bacteria are living organisms, they can develop resistance when individuals misuse antibiotics, resulting in so-called “resistance.” Consequently, antibiotics are not always effective against bacteria. The widespread use of antibiotics can diminish the chances of treating future patients by fostering bacterial resistance. Therefore, pharmaceutical companies that produce antibiotics establish ethical guidelines for fair market competition. It is advisable to administer one antibiotic to target a specific bacterium. However, developing a new antibiotic and achieving profitability typically takes about 20 years, presenting a daunting challenge. Additionally, some individuals aggressively market health supplements, often disregarding ethical considerations. Those involved in health and wellness must exercise great care. - Joseph’s “just my thoughts”