An important aspect of understanding your business ecosystem is knowing your position within it (positioning), whether you hold a higher or lower (subordinate) role, and whether your offerings are substitutes or complements. Netflix started as a DVD rental service. With the rise of online streaming, Netflix saw it as a replacement for DVD rentals. Kimbap and Ramen are complementary goods, but Ramen and Udon are substitutes. This is why, even when setting up a snack bar, paying attention to the menu is crucial. Complementary goods increase sales, while substitutes are more likely to lead to no change or even a decline in sales. - Joseph’s “just my thoughts”
Antibiotics are agents that eliminate bacteria. Since bacteria are living organisms, they can develop resistance when individuals misuse antibiotics, resulting in so-called “resistance.” Consequently, antibiotics are not always effective against bacteria. The widespread use of antibiotics can diminish the chances of treating future patients by fostering bacterial resistance. Therefore, pharmaceutical companies that produce antibiotics establish ethical guidelines for fair market competition. It is advisable to administer one antibiotic to target a specific bacterium. However, developing a new antibiotic and achieving profitability typically takes about 20 years, presenting a daunting challenge. Additionally, some individuals aggressively market health supplements, often disregarding ethical considerations. Those involved in health and wellness must exercise great care. - Joseph’s “just my thoughts”