Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Most trees do not grow alone; they grow alongside other trees. If a tree does not thrive, it cannot develop further because it is overshadowed by its neighboring trees , making it difficult to bear fruit. If it does not bear fruit, it cannot prosper and may eventually die or decline. To bear fruit signifies survival. A tree or a person can gauge health and future development based on its fruit. The fruit of a person is represented by their work and achievements. The track record reflects aspects of luck, effort, ability, humanity, capital, and time. Each element contributes differently to performance, but the variation does not shame the individual. Success or failure is secondary; the true shame lies in having no achievements. Trees and people are evaluated by their fruit. - Joseph’s “just my thoughts”