In this era, the credibility of the messenger is more important than the content of the marketing message. This means that who said what and who delivered the message are more influential and important. Therefore, rather than merely trying to convey something, it is necessary to establish who the messenger is and to build trust with the public. Thus, defining identity comes first, followed by the sincerity to constantly inform others. Then, people may believe anything, even if it’s a lie, but you must not tell lies. Who we are, what we do, and why we do this, no matter how small, must be communicated with faithfulness and persistence. Don’t try to convince the public; you have to build relationships in order to establish trust with people. The most important factor in forming a relationship is my identity. - Joseph’s “just my thoughts”
Most trees do not grow alone; they grow alongside other trees. If a tree does not thrive, it cannot develop further because it is overshadowed by its neighboring trees, making it difficult to bear fruit. If it does not bear fruit, it cannot prosper and may eventually die or decline. To bear fruit signifies survival. A tree or a person can gauge health and future development based on its fruit. The fruit of a person is represented by their work and achievements. The track record reflects aspects of luck, effort, ability, humanity, capital, and time. Each element contributes differently to performance, but the variation does not shame the individual. Success or failure is secondary; the true shame lies in having no achievements. Trees and people are evaluated by their fruit. - Joseph’s “just my thoughts”