Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Shop owners showcase products based on their preferences within the retail distribution sector. A customer’s preferences mirror those of the owner through careful selection. The owner subsequently modifies the products to resell, concentrating on those that perform well. Essentially, the distribution business stems from the alignment of business owners and customers. This ongoing synchronization determines the project’s success, relying on how consent is understood. The retail distribution business depends on collaboration between the owner and the customer. - Joseph’s “just my thoughts”