An important aspect of understanding your business ecosystem is knowing your position within it (positioning), whether you hold a higher or lower (subordinate) role, and whether your offerings are substitutes or complements. Netflix started as a DVD rental service. With the rise of online streaming, Netflix saw it as a replacement for DVD rentals. Kimbap and Ramen are complementary goods, but Ramen and Udon are substitutes. This is why, even when setting up a snack bar, paying attention to the menu is crucial. Complementary goods increase sales, while substitutes are more likely to lead to no change or even a decline in sales. - Joseph’s “just my thoughts”
Shop owners showcase products based on their preferences within the retail distribution sector. A customer’s preferences mirror those of the owner through careful selection. The owner subsequently modifies the products to resell, concentrating on those that perform well. Essentially, the distribution business stems from the alignment of business owners and customers. This ongoing synchronization determines the project’s success, relying on how consent is understood. The retail distribution business depends on collaboration between the owner and the customer. - Joseph’s “just my thoughts”