Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
Shop owners showcase products based on their preferences within the retail distribution sector. A customer’s preferences mirror those of the owner through careful selection. The owner subsequently modifies the products to resell, concentrating on those that perform well. Essentially, the distribution business stems from the alignment of business owners and customers. This ongoing synchronization determines the project’s success, relying on how consent is understood. The retail distribution business depends on collaboration between the owner and the customer. - Joseph’s “just my thoughts”