The concept of “going concern” in accounting emphasizes that a business must persist into the future to retain its value. This principle signifies that present value already incorporates expectations of future value; thus, a business facing uncertainty about its future will inevitably diminish in present value. It highlights the interconnectedness of present and future values, suggesting that they cannot be regarded in isolation. All stocks traded on the stock market are priced based on their anticipated future value. In essence, we trade on a future that has yet to materialize. Consequently, determining how far into the future to evaluate is a critical factor in making investment decisions. Since individuals have varying skills and perspectives on forecasting the future, selecting an investment strategy must align with one’s attitude toward time. - Joseph’s “just my thoughts”
A newborn baby instinctively sucks its mother’s milk for survival, regardless of whether it learns this behavior. Chewing is also instinctual. The product that aligns with this chewing instinct is “gum.” While it involves chewing, it doesn’t equate to eating. Producing gum is a simple way to generate profit, given its common and low-cost nature. Therefore, the price of gum reflects the cost of chewing, differing from the prices of drinks and food. Since these items are consumed together, they exist in separate markets. The defining factor that separates these markets is “price.” Even if the products are similar, they operate within entirely different markets. - Joseph’s “just my thoughts”