Advertising is a unique service business. When limited to the Internet, platform operators gather users and allow them to access the platform for free in exchange for viewing advertisements. In reality, users are not accessing the platform for free; instead, the advertiser pays for it. In other words, users do not fulfill any obligations regarding platform use, while the advertiser assumes those obligations and gains profit by notifying and exposing themselves to the user. The platform operator fulfills its obligation by providing the advertising medium to the advertiser, but does not guarantee the advertisement’s success and is not accountable for the outcomes of the business. Advertising represents one of the few unique transaction structures in the world that satisfies the utility of each party without necessarily attributing benefits to the counterparty meant to receive them. Such an unusual transaction structure has been rare throughout human history. Although the advertising indu...
As a result, it is easy to justify a motive or process. Consequently, individuals who distort motives or processes excel at rationalizing their own mistakes and often misrepresent and belittle the original intentions of others. Such a person is adept at criticizing others, lamenting poor outcomes, and frequently exposing an underlying greed for regret . This individual effectively repels assistance from those around them, yet wonders why many betray him or her and depart. They also attempt to overlook the presence of greed at the core of their actions. - Joseph’s “just my thoughts”