The market exists in our minds. Spatial and physical markets are exactly aligned with our brain’s perceptions. If you think small, the market remains small, and if you think big, the market expands. To broaden people’s perceptions, my thoughts must first be large and powerful. When my thoughts collide with those of others, perceptions shift, and markets fluctuate in sync with these new perceptions. That’s why we want to use media to send our messages to the public. It’s also why I need to examine my thoughts carefully before developing markets and understanding them. If I think small, the market also shrinks. Think big and powerful. - Joseph’s “just my thoughts”
A painting embodies both media and authority. The mural in the medieval cathedral catered to the illiterate, who could not read the Bible. Access to written information was granted solely to priests, representing a form of power. The Reformation diminished this authority. New forms of media transform power dynamics, either generating or redistributing power. This influence shapes our everyday experiences. Writing, photography, and graphics continue to affect power structures. To understand the shifts in power, you must engage in a blend of art and business. - Joseph’s “just my thoughts”