The IKEA Effect is a type of the Ownership Effect. People tend to become more attached to owning an item than borrowing it. Additionally, putting effort into their possessions enhances this attachment. However, if the effort is too much, it can have the opposite effect. IKEA intentionally does not sell furniture as finished products. Instead, it uses a sales method that encourages customers to assemble their furniture, which increases their satisfaction with the final piece. Furniture is not just a temporary consumer product but an experiential item that is visible and used regularly over time. When owners value their furniture, they see it as a vital part of their lives and a reflection of their family relationships, rather than simply a product that meets their needs. Customers who experience this tend to desire more than just furniture; they seek a symbol that fosters family bonds. However, this sales approach may not be suitable for all types of products. - Joseph’s “just my though...
A painting embodies both media and authority. The mural in the medieval cathedral catered to the illiterate, who could not read the Bible. Access to written information was granted solely to priests, representing a form of power. The Reformation diminished this authority. New forms of media transform power dynamics, either generating or redistributing power. This influence shapes our everyday experiences. Writing, photography, and graphics continue to affect power structures. To understand the shifts in power, you must engage in a blend of art and business. - Joseph’s “just my thoughts”