Pricing Power : The phenomenon where the value of money falls below the price of goods is called inflation , and it is said we are currently in an era of inflation. However, it’s not that simple. Inflation is realistically characterized by prices not rising all at once during an inflationary period but rather increasing rapidly for some items and slowly for others over several years. This phenomenon is known as the ‘ Cantillon Effect .’ In other words, inflation is neither uniform nor regular. Conversely, when prices fall below the value of money, it is referred to as deflation . To survive deflation, companies must innovate, often by reducing costs and expenses. During inflation, rising costs must be passed on to other economic agents through increased prices, a concept known as Pricing Power. Since companies cannot pass on all the rising costs, many go bankrupt during periods of inflation. - Joseph’s “just my thoughts”
Value in Kind (VIK). Refers to the spot value . We pay money to buy the goods we need, which represents an exchange of goods for currency. However, since money is also a kind of good, it has a relative value that constantly changes. That’s the price. When the price of goods rises, it indicates that the value of money in relation to goods declines. This phenomenon is called INFLATION . If other goods exchanged for goods experience a greater value increase than currency, the seller finds it more advantageous to transact using those other goods rather than currency. We prefer to exchange currency in transactions because it is a government-guaranteed compulsory means of exchange . The right to exchange anything constitutes compulsory circulation power . However, this is the only value of money. If the price of gold is rising significantly, and you can exchange gold for goods, it becomes a better option for producers of goods to trade in gold instead of money. Originally, the pre-currency...