Language has a grammar for communication. In other words, there is a form, and communication is only possible when society agrees on that form. Therefore, in communication, form is often more important than content. Different fields in society use different grammars and preferred language styles. For example, there are separate grammars and vocabularies used in law, and the same goes for marketing. This is especially common in advertising and public relations, where the form is usually more important than the content. In a world where focusing only on the form can seem showy, and emphasizing only the content can cause communication problems. - Joseph’s “just my thoughts”
Influence is not merely giving; it involves both giving and taking. Interaction creates change. Influence without change is simply a rumor. To truly give and take from one another, you must first embrace the world within yourself. If you do not open your mind and senses to the world and accept its stimuli and spirit, you cannot impact even the most abundant rumors. First, accept, and then react to the world. - Joseph’s “just my thoughts”