The concept of “going concern” in accounting emphasizes that a business must persist into the future to retain its value. This principle signifies that present value already incorporates expectations of future value; thus, a business facing uncertainty about its future will inevitably diminish in present value. It highlights the interconnectedness of present and future values, suggesting that they cannot be regarded in isolation. All stocks traded on the stock market are priced based on their anticipated future value. In essence, we trade on a future that has yet to materialize. Consequently, determining how far into the future to evaluate is a critical factor in making investment decisions. Since individuals have varying skills and perspectives on forecasting the future, selecting an investment strategy must align with one’s attitude toward time. - Joseph’s “just my thoughts”
Business isn’t just about “doing something” — it’s about “building trust.” In running a café, my focus should be on fostering customer confidence in my service rather than simply selling coffee without consideration. Before making sales, establishing trust as a business owner should be a priority. Gaining experience by working part-time in another café can facilitate this trust-building process. When you create financial credibility, running out of money can harm your reputation. However, if you earn money through established trust, you can regenerate funds even after they have been depleted. Trust serves as the foundation of money and is central to successful business operations. - Joseph’s “just my thoughts”