The IKEA Effect is a type of the Ownership Effect. People tend to become more attached to owning an item than borrowing it. Additionally, putting effort into their possessions enhances this attachment. However, if the effort is too much, it can have the opposite effect. IKEA intentionally does not sell furniture as finished products. Instead, it uses a sales method that encourages customers to assemble their furniture, which increases their satisfaction with the final piece. Furniture is not just a temporary consumer product but an experiential item that is visible and used regularly over time. When owners value their furniture, they see it as a vital part of their lives and a reflection of their family relationships, rather than simply a product that meets their needs. Customers who experience this tend to desire more than just furniture; they seek a symbol that fosters family bonds. However, this sales approach may not be suitable for all types of products. - Joseph’s “just my though...
The Japan Airlines that no one thought would ever recover. It was the biggest corporate bankruptcy in Japan. When Kyocera Group Chairman Emeritus Kazuo Inamori took the helm to save Japan Airlines, his priority was to reform the mindset of the employees. Whenever he could, he gathered all employees for lectures on mental reform, and executives were required to attend a separate lecture on mental reform given by Kazuo Inamori every Thursday without exception. The employees' frustration was palpable, but the company returned to the stock market after two years and eight months. There is no magic in running a company. Attitude and mindset are everything. - Joseph's "just my thoughts"