Advertising is a unique service business. When limited to the Internet, platform operators gather users and allow them to access the platform for free in exchange for viewing advertisements. In reality, users are not accessing the platform for free; instead, the advertiser pays for it. In other words, users do not fulfill any obligations regarding platform use, while the advertiser assumes those obligations and gains profit by notifying and exposing themselves to the user. The platform operator fulfills its obligation by providing the advertising medium to the advertiser, but does not guarantee the advertisement’s success and is not accountable for the outcomes of the business. Advertising represents one of the few unique transaction structures in the world that satisfies the utility of each party without necessarily attributing benefits to the counterparty meant to receive them. Such an unusual transaction structure has been rare throughout human history. Although the advertising indu...
It also means that if I have been fortunate in the way I have lived up to now, misfortune may come one day. Management involves looking at both sides of this coin. When business conditions are good, we need to prepare for tough times , and when business conditions are bad, we need to prepare for better times. If you have experienced misfortunes so far, you should hope that the opposite can also occur. Nothing lasts forever. The universe also changes from time to time, and we must abandon the notion that the society we live in will remain the same. Management is the act of converting uncertainty into certainty. - Joseph’s “just my thoughts”