In this era, the credibility of the messenger is more important than the content of the marketing message. This means that who said what and who delivered the message are more influential and important. Therefore, rather than merely trying to convey something, it is necessary to establish who the messenger is and to build trust with the public. Thus, defining identity comes first, followed by the sincerity to constantly inform others. Then, people may believe anything, even if it’s a lie, but you must not tell lies. Who we are, what we do, and why we do this, no matter how small, must be communicated with faithfulness and persistence. Don’t try to convince the public; you have to build relationships in order to establish trust with people. The most important factor in forming a relationship is my identity. - Joseph’s “just my thoughts”
In the 2009 Korean film ‘Castaway on the Moon,’ a character states, “Desire makes humans smarter.” This reflects the protagonist’s ingenuity in creating useful tools from discarded items to survive on a deserted island. While knowledge enhances human understanding, it is desire that turns that knowledge into practical applications. Maslow was among the first to focus on this concept of desire in social science research. Understanding and addressing desires essentially means understanding humanity. - Joseph’s “just my thoughts”