The IKEA Effect is a type of the Ownership Effect. People tend to become more attached to owning an item than borrowing it. Additionally, putting effort into their possessions enhances this attachment. However, if the effort is too much, it can have the opposite effect. IKEA intentionally does not sell furniture as finished products. Instead, it uses a sales method that encourages customers to assemble their furniture, which increases their satisfaction with the final piece. Furniture is not just a temporary consumer product but an experiential item that is visible and used regularly over time. When owners value their furniture, they see it as a vital part of their lives and a reflection of their family relationships, rather than simply a product that meets their needs. Customers who experience this tend to desire more than just furniture; they seek a symbol that fosters family bonds. However, this sales approach may not be suitable for all types of products. - Joseph’s “just my though...
In the 2009 Korean film ‘Castaway on the Moon,’ a character states, “Desire makes humans smarter.” This reflects the protagonist’s ingenuity in creating useful tools from discarded items to survive on a deserted island. While knowledge enhances human understanding, it is desire that turns that knowledge into practical applications. Maslow was among the first to focus on this concept of desire in social science research. Understanding and addressing desires essentially means understanding humanity. - Joseph’s “just my thoughts”