One of the key principles of money is ‘opportunity cost.’ It means that when I buy something, I have to give up something else in return. We think we buy because we need something, but we often forget that we could buy something else instead. We rarely consider ‘opportunity cost’ when making a purchase. We do not compare other values against our needs. Buying something means giving up something else, but we often don’t realize it. When we spend money, we should also consider the ‘opportunity cost’; yet, in reality, we aren’t trained to do so. By making a purchase, we bypass the value comparison that may not offer any additional benefits. Maybe it’s because we lack knowledge, or perhaps the idea isn’t appealing. - Joseph’s “just my thoughts”
The 'Bregenz Festival' opens every summer season in Bregenz, Austria. Although a population of 20,000 this is a small town, 250,000 visitors come here for a month, and the economic effect is perhaps 150 million euros. The site of this festival combines a stunning landscape surrounded by the 3rd largest lake in Europe 'Bodensee' and the Alps with cultural goods such as an opera and exhibitions. The best part is the floating opera stage set up on the lake. The annual opera stage stirs curiosity all over Austria. There are many reasons to go to Bregenz only to see the stage. The opera stage, which changes every year and is built on a beautiful lake, is the only one in the world. Whether it is tourism or business, there must be a reason, "Why come here, or why do business with you." - Joseph's "just my thoughts"