Some people hear that their business success rate is only 10%, so they try to avoid being part of the 90% who fail and put a lot of effort into becoming part of the 10% who succeed. In contrast, others allocate just 10% of their total effort to each of their 10 businesses, hoping that one will succeed. Since only one in ten founders succeeds, the latter approach is better because success in this world is a matter of probability. - Joseph’s “just my thoughts”
The human tongue identifies five distinct tastes. With the exception of sourness, the other tastes alert us to vital nutrients necessary for human survival. So, what is the importance of acidity? The sensation of sourness arises from the concentration of hydrogen ions (H+) present in water. As the concentration of hydrogen ions rises, the pH level lowers, leading to increased acidity and a stronger sour flavor. Sourness is both the most appreciated and least favored taste among humans. We utilize the scent of decay along with the sour flavor to differentiate between edible and inedible food. When ripening occurs appropriately, it is termed “fermentation,” while excessive ripening is referred to as “rotting.” Fermentation indicates that food is safe to eat, whereas rotting signifies that it should be discarded. In essence, acidity is fundamentally tied to human survival. - Joseph’s “just my thoughts”