Founders often start a business without understanding their profit model. People are more likely to fail because they only think, “I have to work!” and don’t truly grasp how and why they can make money from it. They don’t understand the concept of capital, meaning the basic funds, nor do they understand the founder’s equity. They have heard the terms often but don’t really know their meaning or importance. They don’t recognize it, although they may have heard of it a lot. You start a business and partner with others without knowing whether your return is the reward for taking risks, giving up current interests, or sacrificing competitors. Understanding this is a fundamental part of entrepreneurship. Yet, in reality, they run their business without considering these issues simply because they need to work and can do so at the moment. - Joseph’s “just my thoughts”
The human tongue identifies five distinct tastes. With the exception of sourness, the other tastes alert us to vital nutrients necessary for human survival. So, what is the importance of acidity? The sensation of sourness arises from the concentration of hydrogen ions (H+) present in water. As the concentration of hydrogen ions rises, the pH level lowers, leading to increased acidity and a stronger sour flavor. Sourness is both the most appreciated and least favored taste among humans. We utilize the scent of decay along with the sour flavor to differentiate between edible and inedible food. When ripening occurs appropriately, it is termed “fermentation,” while excessive ripening is referred to as “rotting.” Fermentation indicates that food is safe to eat, whereas rotting signifies that it should be discarded. In essence, acidity is fundamentally tied to human survival. - Joseph’s “just my thoughts”