Advertising is a unique service business. When limited to the Internet, platform operators gather users and allow them to access the platform for free in exchange for viewing advertisements. In reality, users are not accessing the platform for free; instead, the advertiser pays for it. In other words, users do not fulfill any obligations regarding platform use, while the advertiser assumes those obligations and gains profit by notifying and exposing themselves to the user. The platform operator fulfills its obligation by providing the advertising medium to the advertiser, but does not guarantee the advertisement’s success and is not accountable for the outcomes of the business. Advertising represents one of the few unique transaction structures in the world that satisfies the utility of each party without necessarily attributing benefits to the counterparty meant to receive them. Such an unusual transaction structure has been rare throughout human history. Although the advertising indu...
The human tongue identifies five distinct tastes. With the exception of sourness, the other tastes alert us to vital nutrients necessary for human survival. So, what is the importance of acidity? The sensation of sourness arises from the concentration of hydrogen ions (H+) present in water. As the concentration of hydrogen ions rises, the pH level lowers, leading to increased acidity and a stronger sour flavor. Sourness is both the most appreciated and least favored taste among humans. We utilize the scent of decay along with the sour flavor to differentiate between edible and inedible food. When ripening occurs appropriately, it is termed “fermentation,” while excessive ripening is referred to as “rotting.” Fermentation indicates that food is safe to eat, whereas rotting signifies that it should be discarded. In essence, acidity is fundamentally tied to human survival. - Joseph’s “just my thoughts”