An important aspect of understanding your business ecosystem is knowing your position within it (positioning), whether you hold a higher or lower (subordinate) role, and whether your offerings are substitutes or complements. Netflix started as a DVD rental service. With the rise of online streaming, Netflix saw it as a replacement for DVD rentals. Kimbap and Ramen are complementary goods, but Ramen and Udon are substitutes. This is why, even when setting up a snack bar, paying attention to the menu is crucial. Complementary goods increase sales, while substitutes are more likely to lead to no change or even a decline in sales. - Joseph’s “just my thoughts”
Rice has been the staple crop of the East, while wheat has been the staple of the West. Rice requires more water to produce than wheat. Rice farmers had to contend with the availability of water, which favored collective farming. Wheat could be grown with less labor than rice. Rice farmers lived collectively, while wheat farmers lived individually. Collective agriculture led to the development of societies that were governed by village rules. On the other hand, individual agriculture led to cultures that valued personal freedom and respect for individuality over communal rules. Patterns of agriculture have indisputably influenced social structure and culture. - Joseph’s “just my thoughts”