Tendency: The force that maintains a phenomenon’s movement in a consistent direction. Therefore, as long as this tendency persists, the future can be predicted within certain limits. When tendencies change, so does the future. The surest way to get wealthy is to know the future first. Of course, just knowing the future isn’t enough. Still, it’s clear that those who see the future faster and have a wealth of knowledge will have an advantage in competition. In society, people operate under a common direction that its members agree upon and believe in, and they have the power to maintain that direction. For example, a brief fashion trend, the ongoing rain during the rainy season, or the inertia in physics that keeps an object moving at the same velocity unless acted upon by an external force. Once a force moves in a specific direction, it tends to continue in that direction. By carefully reading trends, you are more likely to build wealth or achieve social success. - Joseph’s “just my tho...
The IKEA Effect is a type of the Ownership Effect . People tend to become more attached to owning an item than borrowing it. Additionally, putting effort into their possessions enhances this attachment. However, if the effort is too much, it can have the opposite effect. IKEA intentionally does not sell furniture as finished products. Instead, it uses a sales method that encourages customers to assemble their furniture, which increases their satisfaction with the final piece. Furniture is not just a temporary consumer product but an experiential item that is visible and used regularly over time. When owners value their furniture, they see it as a vital part of their lives and a reflection of their family relationships, rather than simply a product that meets their needs. Customers who experience this tend to desire more than just furniture; they seek a symbol that fosters family bonds. However, this sales approach may not be suitable for all types of products. - Joseph’s “just my thou...