Marathon runners rarely smile before, during, or after the race and usually have a very serious expression. If there were aliens, everyone who participated in the marathon might be considered a criminal because they don’t look happy. Humans think they only enjoy happy and joyful work and avoid hard, painful work, but in reality, human motivation is more complex. Even if something is hard and painful, it’s not as simple as just participating in marathons. Humans do not act solely based on joy and happiness. If humans can find meaning in life and experience progress even when it’s difficult, they are willing to do it. - Joseph’s “just my thoughts”
The IKEA Effect is a type of the Ownership Effect. People tend to become more attached to owning an item than borrowing it. Additionally, putting effort into their possessions enhances this attachment. However, if the effort is too much, it can have the opposite effect. IKEA intentionally does not sell furniture as finished products. Instead, it uses a sales method that encourages customers to assemble their furniture, which increases their satisfaction with the final piece. Furniture is not just a temporary consumer product but an experiential item that is visible and used regularly over time. When owners value their furniture, they see it as a vital part of their lives and a reflection of their family relationships, rather than simply a product that meets their needs. Customers who experience this tend to desire more than just furniture; they seek a symbol that fosters family bonds. However, this sales approach may not be suitable for all types of products. - Joseph’s “just my though...