From a neuroscience perspective, the object I love, devote myself to, and sacrifice for is an ‘extension of myself.’ The brain is inherently selfish. Selfishness is a necessary emotion and attitude for survival. Only when I exist can others exist. Yet, we often see people making sacrifices for others. How can I love someone other than myself? What I dedicate and sacrifice for someone is what my brain perceives as an ‘extended me.’ Ultimately, loving others is an extension of loving myself. Therefore, self-love becomes a foundation and a tool for loving others. If ‘self-love’ is healthy, then loving others is healthy too. - Joseph’s “just my thoughts”
The IKEA Effect is a type of the Ownership Effect . People tend to become more attached to owning an item than borrowing it. Additionally, putting effort into their possessions enhances this attachment. However, if the effort is too much, it can have the opposite effect. IKEA intentionally does not sell furniture as finished products. Instead, it uses a sales method that encourages customers to assemble their furniture, which increases their satisfaction with the final piece. Furniture is not just a temporary consumer product but an experiential item that is visible and used regularly over time. When owners value their furniture, they see it as a vital part of their lives and a reflection of their family relationships, rather than simply a product that meets their needs. Customers who experience this tend to desire more than just furniture; they seek a symbol that fosters family bonds. However, this sales approach may not be suitable for all types of products. - Joseph’s “just my thou...