The concept of “going concern” in accounting emphasizes that a business must persist into the future to retain its value. This principle signifies that present value already incorporates expectations of future value; thus, a business facing uncertainty about its future will inevitably diminish in present value. It highlights the interconnectedness of present and future values, suggesting that they cannot be regarded in isolation. All stocks traded on the stock market are priced based on their anticipated future value. In essence, we trade on a future that has yet to materialize. Consequently, determining how far into the future to evaluate is a critical factor in making investment decisions. Since individuals have varying skills and perspectives on forecasting the future, selecting an investment strategy must align with one’s attitude toward time. - Joseph’s “just my thoughts”
As every person has a platform on social media, companies aim to allow customers to engage with their products or services. Offering experiential opportunities has gained significance; however, just because customers have experiences doesn’t mean they will share them. A crucial aspect is whether that experience becomes a lasting memory. It’s important to recognize that experience and memory are distinct concepts, and one must consider how to convert an experience into a meaningful memory. Essentially, experiences become memories when customers can fully express themselves during those moments. - Joseph’s “just my thoughts”