Free Effect. A new ice cream company in India has set up free ice cream vending machines on the streets to promote its brand. Result? People lined up at a very long distance in front of the vending machine. It was raining then, and the people in line went to a convenience store to buy umbrellas, then lined up again. Umbrellas cost much more than ice cream. However, people kept lining up. Cheap and free are two completely different concepts. When the price is low, sales increase slightly, but when it is free, an extraordinary dimension of the problem arises. It’s a privilege, so consumers are willing to pay a higher price to get something for free. Free is not a matter of reason; it is a matter of emotion. - Joseph’s “just my thoughts”
Those who value ‘justice' and ‘morality' tend to regard even a little ‘exaggerated’ expression as ‘false’ or ‘immoral.’ They also reject ‘rhetorical exaggeration' to emphasize expression. But ‘exaggeration' is only important for its ‘intention and purpose’ and is by no means ‘false’ in conveying meaning. ‘Rhetorical exaggeration’ is not a fabrication, but an emphasis. Rather, people want to prove their own integrity, and then push the ‘rhetorical exaggeration' to the one side as it is false and use that 'rhetorical exaggeration’ as a way to intimidate someone who used it is immoral. - Joseph’s "just my thoughts"