The identity of the messenger is more important than the message itself. In other words, it’s crucial to consider whether the messenger’s identity is reliable. It matters more to others that they know who I am and recognize me than how well I have built relationships and interacted with them. Identity begins with my proclamation, and credibility only emerges when others acknowledge that proclamation. If there is a significant gap between my declaration and how others perceive me, I will need to invest considerable time and money to bridge that gap. Similarly, if there is a significant discrepancy between the message I intend to convey and my declared identity, it also requires a substantial amount of time and money. Consumers are acutely aware of these differences, yet they often remain silent about them. Asking others to share their inner self-assessment is as burdensome as expecting them to reveal their true selves. - Joseph’s “just my thoughts”
Those who value ‘justice' and ‘morality' tend to regard even a little ‘exaggerated’ expression as ‘false’ or ‘immoral.’ They also reject ‘rhetorical exaggeration' to emphasize expression. But ‘exaggeration' is only important for its ‘intention and purpose’ and is by no means ‘false’ in conveying meaning. ‘Rhetorical exaggeration’ is not a fabrication, but an emphasis. Rather, people want to prove their own integrity, and then push the ‘rhetorical exaggeration' to the one side as it is false and use that 'rhetorical exaggeration’ as a way to intimidate someone who used it is immoral. - Joseph’s "just my thoughts"