If you eat food solely for nutrition, there’s no need to cook it elaborately; just choose a nutritional supplement. However, food intake not only provides nutrients to our bodies but also offers the pleasure of experiencing various tastes, especially flavors known as aromas through the sense of taste. Incense reflects civilization and culture. Therefore, the food business must be cultural, and for fragrance-related businesses such as coffee, wine, and perfume, both a cultural approach and an understanding of fragrance are crucial for success. Occasionally, there are businessmen who try to sell food by emphasizing nutrition while neglecting the pleasure derived from this rich civilization and culture. I recommend that these businessmen sell nutritional supplements only. It is unfortunate to engage in business without a grasp of civilization and culture. - Joseph’s “just my thoughts”
Those who value ‘justice' and ‘morality' tend to regard even a little ‘exaggerated’ expression as ‘false’ or ‘immoral.’ They also reject ‘rhetorical exaggeration' to emphasize expression. But ‘exaggeration' is only important for its ‘intention and purpose’ and is by no means ‘false’ in conveying meaning. ‘Rhetorical exaggeration’ is not a fabrication, but an emphasis. Rather, people want to prove their own integrity, and then push the ‘rhetorical exaggeration' to the one side as it is false and use that 'rhetorical exaggeration’ as a way to intimidate someone who used it is immoral. - Joseph’s "just my thoughts"