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Just my thoughts #0563

People understand that a brand is established when it is named. However, a brand requires a named entity, and that entity must be cherished by consumers. This means there must be prior production, followed by a name. The essence of branding lies in manufacturing. Capital is necessary to produce goods that meet consumer needs. Individuals can create a brand simply by distributing products made by others, but they will eventually face limitations. Manufacturing capacity is crucial to branding, and most of the world’s renowned brands emerge from this productivity. Don’t confuse this with branding by merely assigning a name. They will soon find themselves in trouble if they mistakenly think they are branding without securing manufacturing capacity. Even if you don’t own a manufacturing facility, branding becomes simpler if you establish the ability and framework to control those facilities and raw materials. - Joseph’s “just my thoughts”

Just my thoughts #0162

Design ethics is an essential field of study. You may wonder if ethics play a role in design, but they are crucial, particularly in terms of addiction. Slot machines, for example, are four times more addictive than other gambling games. This heightened addiction is mainly due to the variable rewards these games provide. Some designers view this addiction as a means to increase profits. A classic example is a screen with an infinite scroll function, which can lead to excessive time consumption. This occurs because the game’s rewards are unpredictable, and some designers tie this addiction directly to revenue generation. Therefore, ethical considerations are vital across all domains. - Joseph’s “just my thoughts”