Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Technology Advancement and Ethics: One reason humans differ from other animals is because of ‘ethics.’ Due to this difference, we believe that human beings are unique and that ethics are relatively stable. However, the factor that alters human ethics is the development of science and technology. In 2006, Japanese scientist Shinya Yamanaka discovered that mixing four chemicals with human skin cells could create undifferentiated stem cells. These cells are pluripotent, meaning they can develop into any type of body organ. Before this discovery, it was thought that such cells could only be produced through the combination of sperm and egg, but it was later found that they could also be synthesized artificially. Human philosophies, values, and ethics are trapped within technological advances. As science and technology advance, existing ethical frameworks are increasingly challenged. Now, traditional values that have been defended by gender distinction will experience severe conflict. - Jos...