Joseph's "Just My Thoughts"

Only a few founders genuinely grasp the essence of their businesses from the start. After launching, they often start to grasp the core of their ventures as their customer bases expand. If startups had a clearer insight into their businesses from the outset, they could significantly lower their chances of failure. The sooner you identify your business’s essence, the greater your chances for success will be. Furthermore, if you can quickly pivot your business direction—even if you realize it later—the likelihood of failure diminishes. - Joseph’s “just my thoughts”

I meet a lot of entrepreneurs from very different fields. All of them have one thing in common. They do not know the nature and essence of their business. Especially in the case of technology-based enterprises, technology is seen as a means to make money. Surprisingly, however, it is often the case that building and managing human relationships, rather than technology, is the core of the business. By separating technology from customer management and collaborating with other business people, I can see an increase in their performance. Instead, they have to give up greed and start. Then their performance is proportional to the amount of patience. - Joseph’s “just my thoughts”

The founder of the guitar company Fender, Leo Fender, said he has never played the guitar. Depending on the nature and characteristics of the business, we must think differently about our confidence in it. For example, it is our prejudice to believe that a famous chef won’t be ruined if he opens a restaurant. The more important priority in business is the ability to grasp the essence than having a career. - Joseph’s “just my thoughts”

There are two kinds of knowledge in the world. The knowledge I can explain, and understand I know but cannot explain. To explain it to others, you must see the essence of that knowledge. The knowledge that others cannot understand means that the person describing it does not know its nature. So the secretary becomes wise. - Joseph’s “just my thoughts”

There is something that does not change even in the changing situation. For example, even if an autonomous vehicle comes out, the transport property of “the machine that moves the space” does not change. In other words, there is a reason for existence that DOES NOT CHANGE as time passes and the situation changes in some work or object. This is called “essence”. Any improvement, development, or attempt to violate this “essence” must fail. Of course, there are times when it succeeds. But that already was not the essence. - Joseph’s “just my thoughts”

The term “pseudo-” means exquisitely similar, but the core differs. This small difference in the core has enormous consequences. When you see a pseudo-doctor, you lose your health or life. When you meet pseudo-religious leaders, you waste your life and ruin your future—this small difference in core changes in fate. So, when consulting, I emphasize the “essence of business” and “identity”. Entrepreneurs don't know the tragedy that occurred by ignoring the small core in peace due to similar reasons. - Joseph’s “just my thoughts”

The essence of cubism is to get rid of the viewpoints of the object. Cubism shows us the inside and outside, top and bottom, front and back of the object simultaneously with 2D reorientation, as a result, the observer's viewpoints disappear altogether. Finally, cubism makes us see the whole of the object. If you want to see the real world, throw away your viewpoints completely. - Joseph's "just my thoughts"