Free Effect. A new ice cream company in India has set up free ice cream vending machines on the streets to promote its brand. Result? People lined up at a very long distance in front of the vending machine. It was raining then, and the people in line went to a convenience store to buy umbrellas, then lined up again. Umbrellas cost much more than ice cream. However, people kept lining up. Cheap and free are two completely different concepts. When the price is low, sales increase slightly, but when it is free, an extraordinary dimension of the problem arises. It’s a privilege, so consumers are willing to pay a higher price to get something for free. Free is not a matter of reason; it is a matter of emotion. - Joseph’s “just my thoughts”
A comment system was in place at a United States Forest Service branch with 2,500 employees. The employees were instructed to submit their proposals on page 4 for comment. Two hundred and fifty-two proposals were submitted over four years. In terms of the number of employees, one idea was proposed every 40 years. The change was necessary. Employees were required to submit a brief idea outline via email. In 30 days, the idea could be implemented if there was no response from the designated contact and no legal issues arose. In the first year, 6,000 ideas were generated. A person without creativity may enter the organization, but the organization may destroy creativity. It's more effective to eliminate factors that impede creativity than to attempt to enhance it. - Joseph’s “just my thoughts”