Attention and pain greatly influence customers’ willingness to pay. Nobody likes to wait. If customers search for products on an online store and receive instant results, they value it. But if they have to wait, it’s a different story. Showing a blank white screen causes customers to leave the site. However, if an animated circle indicates the connection is active, customers are more likely to wait. Additionally, displaying the search process, such as showing that results are being generated, helps customers wait more patiently. In fact, customers often wait with anticipation. Transparency helps ensure that customer interest remains positive and doesn’t turn into frustration. - Joseph’s “just my thoughts”
A comment system was in place at a United States Forest Service branch with 2,500 employees. The employees were instructed to submit their proposals on page 4 for comment. Two hundred and fifty-two proposals were submitted over four years. In terms of the number of employees, one idea was proposed every 40 years. The change was necessary. Employees were required to submit a brief idea outline via email. In 30 days, the idea could be implemented if there was no response from the designated contact and no legal issues arose. In the first year, 6,000 ideas were generated. A person without creativity may enter the organization, but the organization may destroy creativity. It's more effective to eliminate factors that impede creativity than to attempt to enhance it. - Joseph’s “just my thoughts”