Since air is an essential element for survival, its value is infinitely high; however, because it can be obtained anywhere, its price is effectively zero. Nevertheless, pure 100% oxygen is rare and can have a price. The distinction between value and price is important, but many people don’t understand how they differ. Exclusivity of supply is necessary to assign a price to something’s value. Exclusivity means only you can supply it, and people can only buy from you. Time also makes exclusivity. That is the message that you cannot buy it without now. Universality creates value, and scarcity creates price, thereby placing a value on that value. But these two contradict each other. Wealth is always built on contradictions. That’s why business and investment can be so challenging. - Joseph’s “just my thoughts”
The Japanese restaurant “Hyakushokuya” doesn’t hire passionate people. The first recruiter was someone who left his resume out. There are only three menus, and only 100 bowls are sold daily. It’s simple, so you can learn things in a week even if you’re not an expert. Still, the average daily revenue is 130,000 yen. The book titled “Let’s Reduce Sales” by founder Akemi Nakamura addresses performance-oriented management policies. They want reasonable management activities suitable for fractions without overdoing it. However, it was the best-selling company during the COVID-19 pandemic crisis. - Joseph’s “just my thoughts”