The IKEA Effect is a type of the Ownership Effect. People tend to become more attached to owning an item than borrowing it. Additionally, putting effort into their possessions enhances this attachment. However, if the effort is too much, it can have the opposite effect. IKEA intentionally does not sell furniture as finished products. Instead, it uses a sales method that encourages customers to assemble their furniture, which increases their satisfaction with the final piece. Furniture is not just a temporary consumer product but an experiential item that is visible and used regularly over time. When owners value their furniture, they see it as a vital part of their lives and a reflection of their family relationships, rather than simply a product that meets their needs. Customers who experience this tend to desire more than just furniture; they seek a symbol that fosters family bonds. However, this sales approach may not be suitable for all types of products. - Joseph’s “just my though...
A willingness to work less and play more is often reviled more than an attitude of passion and hard work. Implicitly , the stereotypes that “live passionately is cool” and “you must succeed as much as you try” are ingrained in our consciousness. However, this perspective overlooks another significant, less visible aspect: efficiency . The issue lies not in laziness but in settling for reality; instead, we should focus on making life more efficient to uncover the benefits of laziness , which has indeed changed the world in revolutionary ways. I am very interested in laziness. Revolutionary opportunities often lurk among lazy people. Nonetheless, that doesn’t mean I dislike hardworking individuals. - Joseph’s “just my thoughts”