An important aspect of understanding your business ecosystem is knowing your position within it (positioning), whether you hold a higher or lower (subordinate) role, and whether your offerings are substitutes or complements. Netflix started as a DVD rental service. With the rise of online streaming, Netflix saw it as a replacement for DVD rentals. Kimbap and Ramen are complementary goods, but Ramen and Udon are substitutes. This is why, even when setting up a snack bar, paying attention to the menu is crucial. Complementary goods increase sales, while substitutes are more likely to lead to no change or even a decline in sales. - Joseph’s “just my thoughts”
There is a saying that bears perform tricks and their owners have money. Ownership, and thus rights, are powerful when they become a platform. The odds of making vast sums of money from video creators are small. However, most of them need video editing, regardless of their profits. In fact, rather than making money for video creators, video editing software companies make money. There are far more ads in job openings asking for editors than for video creators. The more online shopping malls there are, the more money delivery companies make. Since business is a competition within finite conditions, the primary virtue of business is to be in the best position above all else. It must be hard to get into the wrong line and compensate for it with something else. - Joseph’s “just my thoughts”