Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Citizens from countries with different road systems are more likely to encounter traffic accidents at crosswalks when visiting other nations. This occurs because their instinctive caution is directed in the wrong way. The complexities of road traffic direction are surprisingly intricate. Traffic patterns are shaped by a blend of historical factors, governing behaviors, technology, and cultural practices. The safety and intricacy of older roads, once shared by horses, carriages, cars, bicycles, and pedestrians, differ completely from today’s well-defined driveways and sidewalks. Consequently, laws establish the directions for crossing streets. When examining the reasons and history behind any rule, it becomes apparent that achieving these conventions is rarely straightforward. - Joseph’s “just my thoughts”