Advertising is a unique service business. When limited to the Internet, platform operators gather users and allow them to access the platform for free in exchange for viewing advertisements. In reality, users are not accessing the platform for free; instead, the advertiser pays for it. In other words, users do not fulfill any obligations regarding platform use, while the advertiser assumes those obligations and gains profit by notifying and exposing themselves to the user. The platform operator fulfills its obligation by providing the advertising medium to the advertiser, but does not guarantee the advertisement’s success and is not accountable for the outcomes of the business. Advertising represents one of the few unique transaction structures in the world that satisfies the utility of each party without necessarily attributing benefits to the counterparty meant to receive them. Such an unusual transaction structure has been rare throughout human history. Although the advertising indu...
Citizens from countries with different road systems are more likely to encounter traffic accidents at crosswalks when visiting other nations. This occurs because their instinctive caution is directed in the wrong way. The complexities of road traffic direction are surprisingly intricate. Traffic patterns are shaped by a blend of historical factors, governing behaviors, technology, and cultural practices. The safety and intricacy of older roads, once shared by horses, carriages, cars, bicycles, and pedestrians, differ completely from today’s well-defined driveways and sidewalks. Consequently, laws establish the directions for crossing streets. When examining the reasons and history behind any rule, it becomes apparent that achieving these conventions is rarely straightforward. - Joseph’s “just my thoughts”