“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
Citizens from countries with different road systems are more likely to encounter traffic accidents at crosswalks when visiting other nations. This occurs because their instinctive caution is directed in the wrong way. The complexities of road traffic direction are surprisingly intricate. Traffic patterns are shaped by a blend of historical factors, governing behaviors, technology, and cultural practices. The safety and intricacy of older roads, once shared by horses, carriages, cars, bicycles, and pedestrians, differ completely from today’s well-defined driveways and sidewalks. Consequently, laws establish the directions for crossing streets. When examining the reasons and history behind any rule, it becomes apparent that achieving these conventions is rarely straightforward. - Joseph’s “just my thoughts”