Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
For the security of the Internet service, we have been asked by the Internet service companies to set the password combined by more than 8 or 10 "uppercase letter+lowercase letter+number+special character". But it was obviously of no use. This security guideline was recommended by Bill Burr who worked at NIST in the USA, he suggested this way in his report. Furthermore, the user was required to change the initial password set regularly. Despite this measure, the best way of security to protect users' accounts was the notification of the alarm for attempted hacking when the hacker tried. We have only tried to change the keys despite the simple method meanwhile. Today, the world has begun to comprehend that the security problem is not encryption or confidentiality, but simply cyber-dominion control and communication. - Joseph's "just my thoughts"