Advertising is a unique service business. When limited to the Internet, platform operators gather users and allow them to access the platform for free in exchange for viewing advertisements. In reality, users are not accessing the platform for free; instead, the advertiser pays for it. In other words, users do not fulfill any obligations regarding platform use, while the advertiser assumes those obligations and gains profit by notifying and exposing themselves to the user. The platform operator fulfills its obligation by providing the advertising medium to the advertiser, but does not guarantee the advertisement’s success and is not accountable for the outcomes of the business. Advertising represents one of the few unique transaction structures in the world that satisfies the utility of each party without necessarily attributing benefits to the counterparty meant to receive them. Such an unusual transaction structure has been rare throughout human history. Although the advertising indu...
Most of the time, experts are individuals who make a living by simplifying complex concepts. In other words, an expert serves as a commentator or interpreter. Positions that readily clarify intricate topics often exist in fields filled with conflict or dissatisfaction, as well as those that engage in productive activities. Lawyers and politicians represent the former category, while media professionals belong to the latter. The degrees of difficulty in complexity frequently create a demand for certain jobs, which also presents a business opportunity. - Joseph’s “just my thoughts”