The market exists in our minds. Spatial and physical markets are exactly aligned with our brain’s perceptions. If you think small, the market remains small, and if you think big, the market expands. To broaden people’s perceptions, my thoughts must first be large and powerful. When my thoughts collide with those of others, perceptions shift, and markets fluctuate in sync with these new perceptions. That’s why we want to use media to send our messages to the public. It’s also why I need to examine my thoughts carefully before developing markets and understanding them. If I think small, the market also shrinks. Think big and powerful. - Joseph’s “just my thoughts”
Wine contains "polyphenols," which are antioxidants, but it also includes ethyl alcohol, which is a Class 1 carcinogen according to the World Health Organization. Wine sellers emphasize "polyphenols" for their benefit. Nutritional supplements, such as vitamins, are marketed by highlighting their benefits. The explanation is very appealing. But let's look at it this way. We'd laugh if the function of a car were redundantly described as "saving people from heart disease," "promoting tourism," or "robbing banks" instead of simply "moving people around quickly". Beyond the idea of trying to sell something unreasonable with all sorts of health claims without knowing exactly what they are, there is the hidden deception of fooling others or being fooled by oneself, and greed. - Joseph’s “just my thoughts”