Information asymmetry happens when buyers and sellers have different levels of information, leading to adverse selection in the market. Adverse selection occurs when one party, either the buyer or the seller, has hidden information about the product and makes buying or selling decisions based on that information. For example, in the used car market, buyers cannot know everything about the cars and cannot fully trust them. Because of this, they often try to buy used cars at lower prices to evaluate their quality. To make buyers feel more confident, sellers might promise to repair the car free of charge if it breaks within a year after purchase, protecting themselves against adverse selection. A successful transaction depends on strategies that align with the market’s specific characteristics. - Joseph’s “just my thoughts”
Wine contains "polyphenols," which are antioxidants, but it also includes ethyl alcohol, which is a Class 1 carcinogen according to the World Health Organization. Wine sellers emphasize "polyphenols" for their benefit. Nutritional supplements, such as vitamins, are marketed by highlighting their benefits. The explanation is very appealing. But let's look at it this way. We'd laugh if the function of a car were redundantly described as "saving people from heart disease," "promoting tourism," or "robbing banks" instead of simply "moving people around quickly". Beyond the idea of trying to sell something unreasonable with all sorts of health claims without knowing exactly what they are, there is the hidden deception of fooling others or being fooled by oneself, and greed. - Joseph’s “just my thoughts”