One of the key principles of money is ‘opportunity cost.’ It means that when I buy something, I have to give up something else in return. We think we buy because we need something, but we often forget that we could buy something else instead. We rarely consider ‘opportunity cost’ when making a purchase. We do not compare other values against our needs. Buying something means giving up something else, but we often don’t realize it. When we spend money, we should also consider the ‘opportunity cost’; yet, in reality, we aren’t trained to do so. By making a purchase, we bypass the value comparison that may not offer any additional benefits. Maybe it’s because we lack knowledge, or perhaps the idea isn’t appealing. - Joseph’s “just my thoughts”
Wine contains "polyphenols," which are antioxidants, but it also includes ethyl alcohol, which is a Class 1 carcinogen according to the World Health Organization. Wine sellers emphasize "polyphenols" for their benefit. Nutritional supplements, such as vitamins, are marketed by highlighting their benefits. The explanation is very appealing. But let's look at it this way. We'd laugh if the function of a car were redundantly described as "saving people from heart disease," "promoting tourism," or "robbing banks" instead of simply "moving people around quickly". Beyond the idea of trying to sell something unreasonable with all sorts of health claims without knowing exactly what they are, there is the hidden deception of fooling others or being fooled by oneself, and greed. - Joseph’s “just my thoughts”