The concept of “going concern” in accounting emphasizes that a business must persist into the future to retain its value. This principle signifies that present value already incorporates expectations of future value; thus, a business facing uncertainty about its future will inevitably diminish in present value. It highlights the interconnectedness of present and future values, suggesting that they cannot be regarded in isolation. All stocks traded on the stock market are priced based on their anticipated future value. In essence, we trade on a future that has yet to materialize. Consequently, determining how far into the future to evaluate is a critical factor in making investment decisions. Since individuals have varying skills and perspectives on forecasting the future, selecting an investment strategy must align with one’s attitude toward time. - Joseph’s “just my thoughts”
The product itself that needs to be sold and developed is the media, but many people plan products to sell on the media. If you cannot accept the world that the product has become the media, you will be ruined. Digital tools have turned the virtual world into reality, and social media is turning it into revenue. Manufacturing is no longer a smokestack industry. It is a world in which it is difficult to plan even the products sold in a mom-and-pop store without considering the media. - Joseph’s “just my thoughts”