In an exchange economy, where goods or services are well-made and exchanged for one another’s needs in the market, rather than through barter, ‘price’ holds significant importance. The key to business success lies in understanding the prime cost and establishing a ‘price’ based on that cost. If sales surge when a product that typically does not sell well is offered at a very low price, there must be a reason for the low price, as well as an explanation for why it does not sell at a higher price. The price results from the interaction of producers, consumers, and all other market variables. To identify the causes of problems in your business, you must first examine the price adequacy of the product or service you are selling. Price is not merely a number. - Joseph’s “just my thoughts”
Revealing all your attractiveness and skills at once is unwise. This principle is also relevant in business. In marketing, creating “waiting demand” can occur when a superior product model is announced in advance, pressuring customers to postpone their purchases. This phenomenon is known as the “Osborne Effect,” named after the Osborne Computer Company in England, which introduced an excessively innovative computer named Vixen and subsequently went bankrupt the following year because existing products could not be sold. Innovating and guiding your current customers is never a straightforward task. - Joseph’s “just my thoughts”