In neuroscience, ‘memory’ and ‘forgetting’ are regarded as the same concept. ‘Remember’ presupposes ‘forgetting,’ and ‘remembering’ can lead to ‘forgetting.’ Memory is generally categorized into ‘semantic memory’ and ‘autobiographical memory.’ We do not know when or how we learned that Stockholm is the capital of Sweden. This is referred to as semantic memory, which does not involve an attempt to remember. In contrast, autobiographical memory involves an effort to recall a fact that has been personally experienced. Both types of memory entail forgetting. Semantic memory omits the process of acquiring knowledge, while autobiographical memory strives not to forget. Studying entails the process of retaining or forgetting these two types of memory. When the distinction between them is unclear, we mistakenly presume that others have taken our thoughts and experiences. - Joseph’s “just my thoughts”
Revealing all your attractiveness and skills at once is unwise. This principle is also relevant in business. In marketing, creating “waiting demand” can occur when a superior product model is announced in advance, pressuring customers to postpone their purchases. This phenomenon is known as the “Osborne Effect,” named after the Osborne Computer Company in England, which introduced an excessively innovative computer named Vixen and subsequently went bankrupt the following year because existing products could not be sold. Innovating and guiding your current customers is never a straightforward task. - Joseph’s “just my thoughts”