What if you could fulfill your transaction benefits (considerations) in various ways, including fiat money? Have you ever wondered what the consequences for your business would be if you could fulfill your benefits in ways other than cash? For instance, let’s say you are a shoe manufacturer. To make shoes, you must purchase raw materials like leather and process them into finished products known as shoes. At this time, if you can pay for raw materials with the finished shoes you made instead of fiat currency, you wouldn’t need to take out a loan with interest from the bank. However, the world’s economic system has limited the standard of value exchange to ‘cash,’ commonly referred to as fiat money. We need to understand precisely why banking is so important to entrepreneurs. This is one of the reasons the industry does not surpass finance. After all, money is among the goods whose value is determined by supply and demand. - Joseph’s “just my thoughts”
Revealing all your attractiveness and skills at once is unwise. This principle is also relevant in business. In marketing, creating “waiting demand” can occur when a superior product model is announced in advance, pressuring customers to postpone their purchases. This phenomenon is known as the “Osborne Effect,” named after the Osborne Computer Company in England, which introduced an excessively innovative computer named Vixen and subsequently went bankrupt the following year because existing products could not be sold. Innovating and guiding your current customers is never a straightforward task. - Joseph’s “just my thoughts”