Chain Reactions and Links: A phenomenon where one event continuously influences subsequent events, connected by a common link. For example, when the central bank raises the base rate, interest rates at private banks increase, which raises the cost of loans for citizens and leads to higher prices. Interest from central banks, interest from private banks, interest on loans from citizens, and increased production costs are all interconnected, so a change in one part affects the entire system. This is a chain reaction. A decline in one area can cause missed revenue opportunities because everything is connected. The link creates this connection. In the example above, the link is the act of borrowing money, which is essentially a loan. To stop the chain reaction, you must identify and break the link in the chain. - Joseph’s “just my thoughts”
Revealing all your attractiveness and skills at once is unwise. This principle is also relevant in business. In marketing, creating “waiting demand” can occur when a superior product model is announced in advance, pressuring customers to postpone their purchases. This phenomenon is known as the “Osborne Effect,” named after the Osborne Computer Company in England, which introduced an excessively innovative computer named Vixen and subsequently went bankrupt the following year because existing products could not be sold. Innovating and guiding your current customers is never a straightforward task. - Joseph’s “just my thoughts”