Olfactory: Charles Spence, the world-renowned scientist who invented gastrophysics, explains that although aging diminishes all human senses, most people believe they would miss sight the most. However, according to quality-of-life indicators and suicide rate data, losing the sense of smell is actually more harmful than losing sight. Even if we lose sight as we age, we can still find comfort in hearing the voices of loved ones and recalling memories. In contrast, when we lose our sense of smell, there is no way to recreate those experiences, and memories of scents cannot be imagined or recalled in abundance. To enrich our lives, we should focus on increasing our scent experiences, as the ability to smell is a key contributor to happiness. - Joseph’s “just my thoughts”
Revealing all your attractiveness and skills at once is unwise. This principle is also relevant in business. In marketing, creating “waiting demand” can occur when a superior product model is announced in advance, pressuring customers to postpone their purchases. This phenomenon is known as the “Osborne Effect,” named after the Osborne Computer Company in England, which introduced an excessively innovative computer named Vixen and subsequently went bankrupt the following year because existing products could not be sold. Innovating and guiding your current customers is never a straightforward task. - Joseph’s “just my thoughts”