Free Effect. A new ice cream company in India has set up free ice cream vending machines on the streets to promote its brand. Result? People lined up at a very long distance in front of the vending machine. It was raining then, and the people in line went to a convenience store to buy umbrellas, then lined up again. Umbrellas cost much more than ice cream. However, people kept lining up. Cheap and free are two completely different concepts. When the price is low, sales increase slightly, but when it is free, an extraordinary dimension of the problem arises. It’s a privilege, so consumers are willing to pay a higher price to get something for free. Free is not a matter of reason; it is a matter of emotion. - Joseph’s “just my thoughts”
Yeast consumes glucose and produces alcohol along with CO2. This action serves as a defense mechanism to protect against other microbiomes. In other words, the alcohol produced by yeast acts as a poison to eliminate other microbiomes. Thus, a solution with over 70% alcohol concentration can effectively eradicate the COVID-19 virus. We gladly consume the poison that yeast produces in liquor. Probably, isn’t there only a very thin line between happiness and unhappiness? - Joseph’s “just my thoughts”