Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Money is essentially the same, yet it creates different qualities in how it is used and transacted. In other words, the quality associated with money varies. Not all debts are created equal; there are good debts and bad debts . The quality of these debts can also be classified as good or bad, impacting sales and profits. This is similar to how paying the same amount for fruits can yield different results: one box might contain delicious fruit while another may hold tasteless ones. Thus, even when spending the same amount of money, the pleasure and satisfaction derived from the taste can vary significantly. When these differences accumulate, the utility value of money significantly affects wealth distribution , making the gap between wealth and poverty even more pronounced. Earning well, spending wisely , and borrowing judiciously greatly influence our happiness in life. - Joseph’s “just my thoughts”