Free Effect. A new ice cream company in India has set up free ice cream vending machines on the streets to promote its brand. Result? People lined up at a very long distance in front of the vending machine. It was raining then, and the people in line went to a convenience store to buy umbrellas, then lined up again. Umbrellas cost much more than ice cream. However, people kept lining up. Cheap and free are two completely different concepts. When the price is low, sales increase slightly, but when it is free, an extraordinary dimension of the problem arises. It’s a privilege, so consumers are willing to pay a higher price to get something for free. Free is not a matter of reason; it is a matter of emotion. - Joseph’s “just my thoughts”
Money is essentially the same, yet it creates different qualities in how it is used and transacted. In other words, the quality associated with money varies. Not all debts are created equal; there are good debts and bad debts . The quality of these debts can also be classified as good or bad, impacting sales and profits. This is similar to how paying the same amount for fruits can yield different results: one box might contain delicious fruit while another may hold tasteless ones. Thus, even when spending the same amount of money, the pleasure and satisfaction derived from the taste can vary significantly. When these differences accumulate, the utility value of money significantly affects wealth distribution , making the gap between wealth and poverty even more pronounced. Earning well, spending wisely , and borrowing judiciously greatly influence our happiness in life. - Joseph’s “just my thoughts”