Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Wealth can only be accumulated when ownership is secured by humans. Debt is a relative concept that stems from ownership and establishes the idea that others’ property must be returned to the original owner. Debts are useful when managed properly, but they also come with the burden of repayment. The obligation to return others’ property is rooted in human morality , which is ultimately linked to the foundation of economic activity . Living with good people is a crucial factor in achieving wealth. Therefore, people come before money. - Joseph’s “just my thoughts”