“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
We believe that we communicate with each other by exchanging text messages through mobile messengers without ever having to meet in person. Furthermore, we believe that property rights to land are simply changed by altering the name on the land document without physically moving the property. A transaction can only take place if you first conceptualize it. There’s no deal if you don’t get others on your side by conceptualizing your assets. The “assetization of value” that prices an asset creates a transaction target, and the conceptualization of that target makes it a transactionable credit. To succeed in business, you must be good at conceptualizing assets and assetizing values that others quickly agree upon. That’s the basis. - Joseph’s “just my thoughts”