Everything that is expressed and recorded externally, such as cell phones, computers, memos, books, and drawings, is an extension of the brain. Our brains aren’t just inside our bodies. This concept is important because extending the ego greatly influences how we see the world. We pay close attention to topics that involve us personally. Self-relevance is a key factor that drives our lives. Personal relationships and possessions get a lot of focus, while other areas seem less important. This is due to a feature of the human brain called ‘selective cognition.’ As civilization advanced, humans delegated parts of the brain’s functions to machines. It was inevitable to make good use of these tools. We should take an interest in the Homo Faber. - Joseph’s “just my thoughts”
We believe that we communicate with each other by exchanging text messages through mobile messengers without ever having to meet in person. Furthermore, we believe that property rights to land are simply changed by altering the name on the land document without physically moving the property. A transaction can only take place if you first conceptualize it. There’s no deal if you don’t get others on your side by conceptualizing your assets. The “assetization of value” that prices an asset creates a transaction target, and the conceptualization of that target makes it a transactionable credit. To succeed in business, you must be good at conceptualizing assets and assetizing values that others quickly agree upon. That’s the basis. - Joseph’s “just my thoughts”