The IKEA Effect is a type of the Ownership Effect. People tend to become more attached to owning an item than borrowing it. Additionally, putting effort into their possessions enhances this attachment. However, if the effort is too much, it can have the opposite effect. IKEA intentionally does not sell furniture as finished products. Instead, it uses a sales method that encourages customers to assemble their furniture, which increases their satisfaction with the final piece. Furniture is not just a temporary consumer product but an experiential item that is visible and used regularly over time. When owners value their furniture, they see it as a vital part of their lives and a reflection of their family relationships, rather than simply a product that meets their needs. Customers who experience this tend to desire more than just furniture; they seek a symbol that fosters family bonds. However, this sales approach may not be suitable for all types of products. - Joseph’s “just my though...
We believe that we communicate with each other by exchanging text messages through mobile messengers without ever having to meet in person. Furthermore, we believe that property rights to land are simply changed by altering the name on the land document without physically moving the property. A transaction can only take place if you first conceptualize it. There’s no deal if you don’t get others on your side by conceptualizing your assets. The “assetization of value” that prices an asset creates a transaction target, and the conceptualization of that target makes it a transactionable credit. To succeed in business, you must be good at conceptualizing assets and assetizing values that others quickly agree upon. That’s the basis. - Joseph’s “just my thoughts”