People understand that a brand is established when it is named. However, a brand requires a named entity, and that entity must be cherished by consumers. This means there must be prior production, followed by a name. The essence of branding lies in manufacturing. Capital is necessary to produce goods that meet consumer needs. Individuals can create a brand simply by distributing products made by others, but they will eventually face limitations. Manufacturing capacity is crucial to branding, and most of the world’s renowned brands emerge from this productivity. Don’t confuse this with branding by merely assigning a name. They will soon find themselves in trouble if they mistakenly think they are branding without securing manufacturing capacity. Even if you don’t own a manufacturing facility, branding becomes simpler if you establish the ability and framework to control those facilities and raw materials. - Joseph’s “just my thoughts”
We believe that we communicate with each other by exchanging text messages through mobile messengers without ever having to meet in person. Furthermore, we believe that property rights to land are simply changed by altering the name on the land document without physically moving the property. A transaction can only take place if you first conceptualize it. There’s no deal if you don’t get others on your side by conceptualizing your assets. The “assetization of value” that prices an asset creates a transaction target, and the conceptualization of that target makes it a transactionable credit. To succeed in business, you must be good at conceptualizing assets and assetizing values that others quickly agree upon. That’s the basis. - Joseph’s “just my thoughts”