Since air is an essential element for survival, its value is infinitely high; however, because it can be obtained anywhere, its price is effectively zero. Nevertheless, pure 100% oxygen is rare and can have a price. The distinction between value and price is important, but many people don’t understand how they differ. Exclusivity of supply is necessary to assign a price to something’s value. Exclusivity means only you can supply it, and people can only buy from you. Time also makes exclusivity. That is the message that you cannot buy it without now. Universality creates value, and scarcity creates price, thereby placing a value on that value. But these two contradict each other. Wealth is always built on contradictions. That’s why business and investment can be so challenging. - Joseph’s “just my thoughts”
In September 1999, NASA’s unmanned Mars climate probe “MCO” exploded in Mars’ orbit. Manufacturer Lockheed Martin set up the data unit as a “yard,” but NASA mistook it as a “meter.” The MCO entered the atmosphere of Mars 100 km below the original orbit and exploded in friction. Communication error had blown away $ 125 million. With this opportunity, NASA decided that the units used in space development were “meters”. A slip of the tongue in business doesn’t end just a mistake accidentally. It must undoubtedly damage the “cash flow”. - Joseph’s “just my thoughts”