In the Middle Ages, due to high illiteracy rates, paintings often served as the main medium of communication. Today, media communicates through monitor screens and their pixels. Pixels are rectangular dots created by hardware that combine to form text or images. Currently, the pixel is the smallest unit of media communication. Cryptopunks, NFTs created by Canadian software developers Matt Hall and John Watkinson in 2017, are images composed of rough-resolution pixels. Although their value has increased due to their historical significance, ‘Cryptopunk #7523’ from the series was sold for $11,754,000 at Sotheby’s auction on June 10, 2021, because it conveyed rarity and history through its rough pixelation. This NFT, which utilizes square pixels as a tool, conveys a similar concept to Lego blocks, which are meant to be constructed with blocks. In media, messages are created, distributed, and valued based on the nature of the expression tool. The tool is the message. - Joseph’s “just my th...
In September 1999, NASA’s unmanned Mars climate probe “MCO” exploded in Mars’ orbit. Manufacturer Lockheed Martin set up the data unit as a “yard,” but NASA mistook it as a “meter.” The MCO entered the atmosphere of Mars 100 km below the original orbit and exploded in friction. Communication error had blown away $ 125 million. With this opportunity, NASA decided that the units used in space development were “meters”. A slip of the tongue in business doesn’t end just a mistake accidentally. It must undoubtedly damage the “cash flow”. - Joseph’s “just my thoughts”