Joseph's "Just My Thoughts"

The reorientation and expansion of a business should be planned and decided in terms of customer synergies, not company synergies. It may be more successful to offer a customer who buys apple jam an extra slice of bread to spread it on than to provide a customer who buys apple jam an extra jar of peach jam. It's easier for the jam seller to give away an extra jar of jam, but for the customer, the bread is more valuable than the jam. - Joseph’s “just my thoughts”

We all know that seeing your business through the eyes of your customers increases your chances of success. But most of us mistakenly think we're seeing it from the customer's perspective while we see it as a supplier rather than a customer. Uber and Airbnb executives regularly use their services as customers. Try getting your family to buy your product or service. The more non-face-to-face the transaction, the more detailed the information the customers have about the sellers. If not about the product information, at least about the purchasing information. It doesn't matter how good your product is if they don't buy it, that's it! - Joseph’s "just my thoughts"

"Discount" is the sacrifice of the value-added you have created. Failure to produce Value Added will result in no profit, and there is a greater chance that the net worth will decrease as much as the profit that has been reduced. The problem is the customer. "Discounting from the start" and "selling at a discount" are strictly different for customers. Neither can do it right if the sellers don't know the "cost". Surprisingly, many businessmen do business without knowing the value they add and the cost. - Joseph's "just my thoughts"