One hundred seventy years ago, tuberculosis was a lethal disease. This illness posed a significant threat to humanity, resulting in an estimated 1 billion deaths between 1700 and 1900. Notably, traces of tuberculosis have been found in the mummies of ancient Egyptian kings. In the late 1840s, German botanist Hermann Brehmer, confronted with the fatality of tuberculosis, relocated to the Himalayas in search of fresh air. Remarkably, he survived and is believed to have successfully fought off Mycobacterium tuberculosis in that less favorable environment for bacterial growth. As a result, numerous nursing homes emerged across Europe and the United States, including specialized facilities for tuberculosis care and luxury accommodations for the affluent. However, by the 1940s, many of these nursing homes began closing due to the emergence of antibiotics, which drastically changed their economic viability. Throughout history, it seems that economic value often proves transient. - Joseph’s “j...
Revealing all your attractiveness and skills at once is unwise. This principle is also relevant in business. In marketing, creating “waiting demand” can occur when a superior product model is announced in advance, pressuring customers to postpone their purchases. This phenomenon is known as the “Osborne Effect,” named after the Osborne Computer Company in England, which introduced an excessively innovative computer named Vixen and subsequently went bankrupt the following year because existing products could not be sold. Innovating and guiding your current customers is never a straightforward task. - Joseph’s “just my thoughts”