Remembering something is not the same as knowing it. Just because you remember a lot doesn’t mean you know a lot. To ‘know’ means to grasp things and phenomena in relation to one another by separating and removing unnecessary or unimportant details, which allows the essence and core to be easily discerned. Furthermore, by embodying that knowledge and information through experience, the essence and core can be freely applied in any situation, providing a perspective that can be easily explained to others. Knowing in relationships and situations is called ‘understanding,’ while realizing the essence and core of yourself is referred to as ‘awakening.’ - Joseph’s “just my thoughts”
If you eat food solely for nutrition , there’s no need to cook it elaborately; just choose a nutritional supplement . However, food intake not only provides nutrients to our bodies but also offers the pleasure of experiencing various tastes, especially flavors known as aromas through the sense of taste. Incense reflects civilization and culture. Therefore, the food business must be cultural, and for fragrance-related businesses such as coffee , wine , and perfume , both a cultural approach and an understanding of fragrance are crucial for success. Occasionally, there are businessmen who try to sell food by emphasizing nutrition while neglecting the pleasure derived from this rich civilization and culture. I recommend that these businessmen sell nutritional supplements only. It is unfortunate to engage in business without a grasp of civilization and culture. - Joseph’s “just my thoughts”