To concentrate, you must first give up. The choice lies in setting priorities, and to overcome the limits of concentration, you must boldly let go of things of low importance according to those priorities. Greed hinders the act of giving up. Not giving up is not merely about intelligence; it involves morality, values, and a person’s character. This is also why human beings do not succeed based on knowledge alone. Even if you decide to give up, concentration exists in another dimension. Choosing something means also giving up or rejecting something else. At this juncture, a value exchange occurs between what is chosen and what is discarded. Thus, our greed is linked to comparative values. The next choice and abandonment depend on the values I already possess. - Joseph’s “just my thoughts”
If you eat food solely for nutrition, there’s no need to cook it elaborately; just choose a nutritional supplement. However, food intake not only provides nutrients to our bodies but also offers the pleasure of experiencing various tastes, especially flavors known as aromas through the sense of taste. Incense reflects civilization and culture. Therefore, the food business must be cultural, and for fragrance-related businesses such as coffee, wine, and perfume, both a cultural approach and an understanding of fragrance are crucial for success. Occasionally, there are businessmen who try to sell food by emphasizing nutrition while neglecting the pleasure derived from this rich civilization and culture. I recommend that these businessmen sell nutritional supplements only. It is unfortunate to engage in business without a grasp of civilization and culture. - Joseph’s “just my thoughts”