Anticipation and Verisimilitude: The degree to which a creator convinces audiences that a work is authentic and trustworthy is called verisimilitude . Verisimilitude relies on anticipations. For example, people view photography as a realistic medium, while they consider painting to be non-realistic. Consequently, they see picturesque photos and hyperrealistic paintings as valuable. In other words, scarcity and value are found only in works that either meet anticipations related to verisimilitude or fantasies. Content that lies in the middle often tends to underperform at the box office. - Joseph’s “just my thoughts”
If you eat food solely for nutrition , there’s no need to cook it elaborately; just choose a nutritional supplement . However, food intake not only provides nutrients to our bodies but also offers the pleasure of experiencing various tastes, especially flavors known as aromas through the sense of taste. Incense reflects civilization and culture. Therefore, the food business must be cultural, and for fragrance-related businesses such as coffee , wine , and perfume , both a cultural approach and an understanding of fragrance are crucial for success. Occasionally, there are businessmen who try to sell food by emphasizing nutrition while neglecting the pleasure derived from this rich civilization and culture. I recommend that these businessmen sell nutritional supplements only. It is unfortunate to engage in business without a grasp of civilization and culture. - Joseph’s “just my thoughts”