Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
The essence of cubism is to get rid of the viewpoints of the object. Cubism shows us the inside and outside, top and bottom, front and back of the object simultaneously with 2D reorientation, as a result, the observer's viewpoints disappear altogether. Finally, cubism makes us see the whole of the object. If you want to see the real world, throw away your viewpoints completely. - Joseph's "just my thoughts"