Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
We often find that the more intelligent people are critical of the world. However, a wise person does not use their superior abilities to blame others but to help others. When used foolishly, superior abilities can harm the world; when used wisely, they can help the world. Superior intelligence should not be judged by the extent or depth of its knowledge, but by the fruit it produces. Most of the world's abilities are judged by the value of their use rather than their effectiveness of utilization. A tree should be evaluated by its fruit, not its roots or trunk. - Joseph’s “just my thoughts”