Free Effect. A new ice cream company in India has set up free ice cream vending machines on the streets to promote its brand. Result? People lined up at a very long distance in front of the vending machine. It was raining then, and the people in line went to a convenience store to buy umbrellas, then lined up again. Umbrellas cost much more than ice cream. However, people kept lining up. Cheap and free are two completely different concepts. When the price is low, sales increase slightly, but when it is free, an extraordinary dimension of the problem arises. It’s a privilege, so consumers are willing to pay a higher price to get something for free. Free is not a matter of reason; it is a matter of emotion. - Joseph’s “just my thoughts”
We often find that the more intelligent people are critical of the world. However, a wise person does not use their superior abilities to blame others but to help others. When used foolishly, superior abilities can harm the world; when used wisely, they can help the world. Superior intelligence should not be judged by the extent or depth of its knowledge, but by the fruit it produces. Most of the world's abilities are judged by the value of their use rather than their effectiveness of utilization. A tree should be evaluated by its fruit, not its roots or trunk. - Joseph’s “just my thoughts”