Free Effect. A new ice cream company in India has set up free ice cream vending machines on the streets to promote its brand. Result? People lined up at a very long distance in front of the vending machine. It was raining then, and the people in line went to a convenience store to buy umbrellas, then lined up again. Umbrellas cost much more than ice cream. However, people kept lining up. Cheap and free are two completely different concepts. When the price is low, sales increase slightly, but when it is free, an extraordinary dimension of the problem arises. It’s a privilege, so consumers are willing to pay a higher price to get something for free. Free is not a matter of reason; it is a matter of emotion. - Joseph’s “just my thoughts”
Speaking negatively to others stems from my discomfort. Positive language fosters respect and happiness in relationships. This isn’t merely due to the “power of positivity”; it’s how our brains have evolved to interpret it. When asked, “Why don’t you study?” the negative framing prompts the brain to release cortisol, which ramps up stress. Consequently, the brain associates “studying” with unpleasantness. Conversely, if you say, “I appreciate your studying even while you play,” the message shifts. Parents shape children; husbands influence wives, and wives impact husbands. - Joseph’s “just my thoughts”