“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
Speaking negatively to others stems from my discomfort. Positive language fosters respect and happiness in relationships. This isn’t merely due to the “power of positivity”; it’s how our brains have evolved to interpret it. When asked, “Why don’t you study?” the negative framing prompts the brain to release cortisol, which ramps up stress. Consequently, the brain associates “studying” with unpleasantness. Conversely, if you say, “I appreciate your studying even while you play,” the message shifts. Parents shape children; husbands influence wives, and wives impact husbands. - Joseph’s “just my thoughts”