Free Effect. A new ice cream company in India has set up free ice cream vending machines on the streets to promote its brand. Result? People lined up at a very long distance in front of the vending machine. It was raining then, and the people in line went to a convenience store to buy umbrellas, then lined up again. Umbrellas cost much more than ice cream. However, people kept lining up. Cheap and free are two completely different concepts. When the price is low, sales increase slightly, but when it is free, an extraordinary dimension of the problem arises. It’s a privilege, so consumers are willing to pay a higher price to get something for free. Free is not a matter of reason; it is a matter of emotion. - Joseph’s “just my thoughts”
In mathematics , a state without contradictions is defined as ‘true,’ and in morality , it is called ‘good.’ However, in management and politics , contradiction is used by organizations and the public to control or to win or lose the hearts of people. In other words, contradiction is the criterion that defines the state in the conceptual world , but it is a tool that determines the state in the real world . Therefore, contradiction is a problem to be solved when defined as an idea, but when acted upon, it is the center of balance that sets the order between contradiction and truth and rebalances the relationship where more importance should be placed. Contradiction is a divine device that prevents human beings from being arrogant. - Joseph’s “just my thoughts”