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Just my thoughts #0631

Free Effect. A new ice cream company in India has set up free ice cream vending machines on the streets to promote its brand. Result? People lined up at a very long distance in front of the vending machine. It was raining then, and the people in line went to a convenience store to buy umbrellas, then lined up again. Umbrellas cost much more than ice cream. However, people kept lining up. Cheap and free are two completely different concepts. When the price is low, sales increase slightly, but when it is free, an extraordinary dimension of the problem arises. It’s a privilege, so consumers are willing to pay a higher price to get something for free. Free is not a matter of reason; it is a matter of emotion. - Joseph’s “just my thoughts”
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Just my thoughts #0277

With a small ego, even minor issues can bruise self-esteem. While both the content and its container hold significance, a larger container can encompass a wider variety of content. The interplay between content and the size of the container creates emotional scars. - Joseph’s “just my thoughts”
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Just my thoughts #0252

The format influences the content. Does coffee served in an attractive cup taste better? Short pants look stylish on some occasions, while others seem tacky or absurd. Why do the same jeans have such varying perceptions? Factors like who wears them, the type of fabric, and the context define their coolness or sloppiness. Effective communication relies on a format that is worthy of quality content. - Joseph’s “just my thoughts”
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Just my thoughts #0172

Doing nothing is also media content. The media showed others something with the obsession that something had to be done. The Norwegian national broadcasting company, NRK, showcased only the scenery of the railroad between Bergen and Oslo for 7 hours and 20 minutes in celebration of the 100th anniversary of the railway’s opening. In 2011, they aired 134 hours of ferry service along the fjord coast. Railroad broadcast ratings were 15% (four times the usual), and ferry broadcasts were watched by 64% of all Norwegians. If you know that humans are not the main characters in our lives, you are guaranteed more fun. Proof of existence and achievement is not everything in our lives. - Joseph’s “just my thoughts”
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