Tracking. Media has existed since primitive times, including the Middle Ages. Although the forms of media have been different, their core properties have remained the same. Marshall McLuhan’s definition of media, “the medium is the message,” remains relevant and will continue to be so in the future. Regardless of the form media takes, this definition indicates that the medium itself does not leave the message frame. By observing the interaction between media messages, the audience, and the environment, we can improve our ability to judge the world and understand the crucial contexts of this era. Media also influences the economy, and the same applies to politics. Without the ability to understand media, we cannot judge the world accurately. This ability develops from constantly observing how media messages react with audiences. Therefore, maintaining a mindset of continuous pursuit allows us to read the narrative that drives the world, and the judgments based on this understanding can ...
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