Pantone: Color cannot be monopolized. However, Pantone earns money with this color. How could Pantone monopolize the color industry? The answer lies in a subtle difference: Pantone does not monopolize the color itself; it monopolizes its description. To reproduce a specific color, there must be criteria (classification and combination data) and a description. This is where Pantone’s unique approach comes in. Pantone developed the “Pantone Matching System (PMS, criteria)” and monopolized the description of how printing inks should be formulated to reproduce that color. The resolution was so systematic that it eventually became a global standard. As a result, if you cannot monopolize the essence, it is better to monopolize the additive factor. In this way, business, legally, is the act of strengthening monopoly power. - Joseph’s “just my thoughts”
Humans can explain why they consciously act, but it’s hard to clarify their unconscious actions . When we can’t explain our unconscious behaviors, we often feel a sense of fear. We perform many actions unconsciously without realizing it, but if we can’t explain why, our brains invent their own stories . Humans are naturally drawn to and affected by stories. Fear arises when we’re in a situation that can’t be explained by our stories. - Joseph’s “just my thoughts”