Advertising is a unique service business. When limited to the Internet, platform operators gather users and allow them to access the platform for free in exchange for viewing advertisements. In reality, users are not accessing the platform for free; instead, the advertiser pays for it. In other words, users do not fulfill any obligations regarding platform use, while the advertiser assumes those obligations and gains profit by notifying and exposing themselves to the user. The platform operator fulfills its obligation by providing the advertising medium to the advertiser, but does not guarantee the advertisement’s success and is not accountable for the outcomes of the business. Advertising represents one of the few unique transaction structures in the world that satisfies the utility of each party without necessarily attributing benefits to the counterparty meant to receive them. Such an unusual transaction structure has been rare throughout human history. Although the advertising indu...
Cognitive science states that humans communicate with 30% of "linguistic information" and 70% of "non-linguistic information." Suppose you study something to acquire information, focusing on it with conscious awareness. In that case, any activity you engage in unconsciously throughout your daily life is "playing." It is challenging to maintain focus on a task for an extended period. However, engaging in play adds enjoyment to intellectual pursuits, allowing for sustained attention. Studying in a limited capacity will only make you proficient in specific areas, but play can facilitate a more comprehensive and nuanced understanding. Parents often err by separating study and play, they are two sides of the same coin. - Joseph’s “just my thoughts”