According to author and leadership consultant Simon Sinek, our brains don’t understand the concept of negativity. For example, giving a negative command to yourself, “Don’t think of elephants!” doesn’t mean you don’t think about elephants; instead, it emphasizes thinking about elephants. It means that “do this!” rather than a negative command of “don’t do it!” leads to a behavior-oriented change in humans. If you use negative expressions when asking or begging someone, you are likely to be rejected or fail. “Eat at the table!” is more likely to result in cleaning the house than “Don’t eat on the sofa!” - Joseph’s “just my thoughts”
Humans can explain why they consciously act, but it’s hard to clarify their unconscious actions . When we can’t explain our unconscious behaviors, we often feel a sense of fear. We perform many actions unconsciously without realizing it, but if we can’t explain why, our brains invent their own stories . Humans are naturally drawn to and affected by stories. Fear arises when we’re in a situation that can’t be explained by our stories. - Joseph’s “just my thoughts”