The human brain is controlled by the unconscious mind. Voting to increase US school funding usually gains more support in schools than in churches. Conversely, votes on abortion in churches are often more opposed than in schools. When asked if the location affected their decision, voters often dismiss it as nonsense. Humans don’t realize that their behavior is driven by the unconscious. For example, if someone is holding hot coffee during a meeting, they are more likely to see me as warm. If they have iced coffee, they might see me as cold. This is based on studies in cognitive psychology. We are motivated by the unconscious, even if we don’t admit it. - Joseph’s “just my thoughts”
DuPont, a global chemical company, has one core value: Safety. The company is well known for adhering to its core values which stem from its historical background. DuPont began as a gunpowder manufacturer during the American Civil War. In 1884, DuPont's CEO, Lammot du Pont, was killed in an explosion. This accident stimulated the catalyst for DuPont's realization that safety should be a core value of the company. Here's a true story as an example. Two DuPont employees were on an overseas business trip and needed to take a taxi to a meeting, but the taxi only had seat belts on the passenger side. They would be late for the meeting, but DuPont policy dictated that only one person be put in the cab while the other took a different cab. Core values represent a company's identity and mission, and complying with them is a crucial challenge for any organization. - Joseph’s “just my thoughts”